Tag Archives: history

5 years ago…

[How did the Uuni story start]


Uuni logo

Five Years of Uuni


It was a chilly evening in December 2011. Darina, my wife and business partner, and I were watching TV when I asked if I could pitch an idea to her.

I’d been thinking about it for a few months, making sketches, researching the market, checking things out to see if there was anything even remotely similar out there. There wasn’t. The more I thought about it, the more it made sense.

The pitch was this: People love great pizza… and to get great pizza you need something other than a domestic oven. People love the idea of cooking with a traditional wood-fired oven. But most don’t have the space and traditional ovens are often prohibitively expensive. Could we create a wood-fired oven that is small, fast and affordable?

It turned out the answer was yes – and the original Uuni was launched five years ago today on Kickstarter.

The passion that fuelled that first idea has permeated through all the products we’ve created – enabling more people to enjoy great food with their friends and family.

When we launched Uuni in 2012, one of our tag lines was ‘Uuni: revolutionising outdoor cooking’. An ambitious and bold claim at the time, but five years on our story shows that we’ve lived up to it:

  • We’ve shipped to more than 90 countries worldwide

  • We’ve sold tens of thousands of units and millions of pizzas have been made with Uuni products. (We’ve planted tens of thousands of trees too.)

  • Uuni is stocked by major retailers around the world such as John Lewis, Lakeland, Williams Sonoma and ACE Hardware

Uuni is the world’s first, best and most popular portable wood-fired oven.

What’s next?

For the past year and a half we’ve had an incredibly ambitious goal that we call our 2020 Vision. It’s what we work towards and are committed to every day:

“Uuni will be one of the world’s top 5 outdoor cooking brands by the end of 2020”

We still have some way to go… it wouldn’t be incredibly ambitious otherwise! As we grow we are building in all the crucial components to deliver on this goal: our first class team at Uuni HQ (19 as of this week!) our fantastic Uuni community, our retail partners and a truly innovative product roadmap. We now look ahead with the same excitement and belief that inspired the first Uuni in 2012.

Over the last five years, more than anything else, I am most proud of the Uuni community we’ve built: a family that is engaged, kind, and with a shared passion for great food and outdoor cooking.

Thank you for sharing in our journey.

With sincerest gratitude,

Founder, CEO

PS. To mark the five years, we’ve launched a few new cast iron products. Check them out below 😉

Cast Iron Series